Obvelum — formerly ReverseApply

Interest is visible. Identity is optional.

A new name.
The same mission.

ReverseApply is now Obvelum.

Not because we changed direction —
but because we found a name that truly reflects what we've been building all along.

A place where your professional identity is protected by default,
and opportunities come to you based on signal — not exposure.

Visit Obvelum now

obvelum.com

Why Obvelum?

"Obvelum" comes from the idea of a veil — a deliberate layer of protection.

Not to hide — but to give control over what is revealed, and when.

Visibility of intent. Privacy of identity.

What changed

Changed

  • Name → Obvelum
  • Domain → obvelum.com
  • Visual identity → Clearer, more aligned with our values

Not changed

  • Your data remains exactly where it is
  • Your account, settings, and activity are untouched
  • Our core mission: privacy-first hiring

This is a brand evolution, not a product pivot.

FAQ

Your account moved with the rebrand — nothing was reset or migrated. Just visit obvelum.com and log in as usual.
Your data stays exactly where it is. Nothing was migrated, sold, or shared. We simply updated our brand and domain name. All data continues to be securely stored on our infrastructure, under the same standards and protections.
No. Our Privacy Policy and Terms of Service carry the new name, but every commitment remains identical: no unnecessary data exposure, no selling of personal data, no compromise on anonymity before you choose. The rebrand touched the label, not the substance.
"ReverseApply" described a mechanic — it never captured the idea behind it. Obvelum does. There's also a practical side: the "reverse" naming space is saturated, with multiple companies operating under similar names. We wanted a name that is unambiguously ours.
Yes — and it always will be. You remain in control of your identity at every step.

Get in touch

If you have any questions, we're here.

This wasn't a restart.

It's a clearer expression of what we've believed from the beginning:

Hiring should start with interest — not identity.

Continue to obvelum.com →

© Obvelum. Formerly ReverseApply.