Visual identity → Clearer, more aligned with our values
Not changed
Your data remains exactly where it is
Your account, settings, and activity are untouched
Our core mission: privacy-first hiring
This is a brand evolution, not a product pivot.
FAQ
Your account moved with the rebrand — nothing was reset or migrated. Just visit obvelum.com and log in as usual.
Your data stays exactly where it is. Nothing was migrated, sold, or shared. We simply updated our brand and domain name. All data continues to be securely stored on our infrastructure, under the same standards and protections.
No. Our Privacy Policy and Terms of Service carry the new name, but every commitment remains identical: no unnecessary data exposure, no selling of personal data, no compromise on anonymity before you choose. The rebrand touched the label, not the substance.
"ReverseApply" described a mechanic — it never captured the idea behind it. Obvelum does. There's also a practical side: the "reverse" naming space is saturated, with multiple companies operating under similar names. We wanted a name that is unambiguously ours.
Yes — and it always will be. You remain in control of your identity at every step.